Director Alessandro Novelli in London: “‘TFL: Retail, commissioned by The Future Laboratory agency in London, is a seamless journey among the different evolutions of retail services – from industrial mass production to on-line shopping, and the need of many shopkeepers to move forward towards a reformed retail system.

“[The video] is a blend of traditional and digital animation, developed with different software and then painted and lighted in Photoshop and Krita frame by frame.”
 

Client: TLF: Retail

Agency: The Future Laboratory
CD: Chris Sanderson
AD: Britt Berden
Copywriter: Martin Raymond,

Director: Alessandro Novelli
Production: Iskandar De La Tour
Animator: Marina Rossi, Alessandro Novelli, Victor Perez, Joao C. Da Silva
Illustrator/Designer: Alessandro Novelli
Modeler: Victor Perez
Painter/tracer: Marina Rossi, Alessandro Novelli.

Music/sound design: Simon Smith
Voice Over: Sophie Sanderson