Moscow CG masters Loop transform two TV commercials for Russian house manufacturer Terem into riveting, art-driven films marking the company’s 10th anniversary and highlighting possibilities for customization.

From Loop: “Our intention was to change the company’s visual aesthetic shifting it to premium, dark, atmospheric looks and present the products as pieces of art mixed with futuristic technology.

“In the Anniversary video, we’re illustrating the key stages of the production process with a sequence of visual metaphors while in the Assortment video the focus is on the imagination of the dream home with various unrealistic and hyperbolized options to the actual house that you can buy right now.”
 

 

Client: Terem

Production: Perspective Pro
Executive Producer: Nikolay Novikov
Producers: Elena Borisova, Anastasia Egorova

Director: Loop
Creative director: Alex MIkhaylov, Max Chelyadnikov
Art director: Alex MIkhaylov
CG supervisor: Max Chelyadnikov
Artists: Dmitriy Paukov, Filipp Gorbachev, Max Chelyadnikov, Ilya Azhdarov,
E.D.Satan, Roman Senko, Artemiy Perevertin, Daniel Rybkin, Nikolay Sosna,
Alex Dokuchaev, Mikhail Ivanov, Pyotr Piatak

Sound: Monoleak