Animade directors Tom Judd and Ed Barrett craft a gentle animated tale of family and fixation in “Tend,” an eight-minute slice of branded content created for WeTransfer.

From Animade: “Tend tells the story of a father and daughter living peacefully in the forest, until one day their familiar routine begins to fall apart.

“As he struggles to keep the fire burning, the father loses sight of what’s truly important and spirals into an obsession with the flames.”
 

Client: WeTransfer
Commissioned by: Rob Alderson

Production: Animade
Writers/directors: Tom Judd, Ed Barrett
Producer: Laura Darby
Digital animation: Ricard Badia, Ed Barrett, Michael Davies, Frida Ek, Stewart Harvey, Dev Joshi, Tom Judd, Alex Lund, Lana Simanenkova, Milo Targett
Cel animation: Ed Barrett, Emma Ehrling, Frida Ek, Olivia Golding, Alex Lund, Alice Seatherton, Lana Simanenkova
3D animation: Ricard Badia, Scott Lockhart
Layout artists: Ed Barrett, Emma Ehrling, Lana Simanenkova, Alex Lund, Tom Judd
Compositing: Ed Barrett, Michael Davies, Stewart Harvey, Scott Lockhart, Dev Joshi, Tom Judd
Press and marketing: Amy Egan

Music, sound design: Sounds Like These

Special thanks: Rob Alderson, Sam Heath, Joe Connor, Oli Slack, Theo Krish, Søren Lund Nielsen, James Chambers, The Barretts, The Judds, Dani Currie, Georgie Lister-Fell, Katie Nash, Heather Graham