Evoking a fully array of tastes and textures, Tavo Ponce and the motion team at TAVO Studio just dropped us the director’s cut of a new full-CG spot for a limited edition Grand Cru beer from Belgian brewer Tripel Karmeliet.

Tavo Ponce: “Working through Artbox Amsterdam and the agency The Valley, we crafted the launch of the highly anticipated Karmeliet Grand Cru. This animation and atmosphere creation project invites the viewer to immerse themselves in a world of sensations, exploring the unique flavor and aroma of this exclusive beer.

“Our team took on the challenge of transporting viewers into a multi-sensory experience. By using meticulously designed animations, simulations, and textures, we worked to capture the distinctive essence of the Karmeliet Grand Cru.

“After nearly two months of production, we can now present this Director’s Cut. The music, crafted by the renowned Echolab, masterfully complements the visual experience, adding an extra layer of depth and emotion.”
 
 

 
Client: Karmeliet, InBev

Agency: The Valley
Project Manager: Wouter Koot
CD: Alexander Braam, Sheldon Bont

Production: TAVO Studio
Director: TAVO Studio
Designer/animator: Tavo Ponce, Juan Linera
Producer: Beatriz Romero​​​​​​​

Music/Sound Design: Echolab

Artbox
Producer: Geert Jansen