Tonic DNA Grants “Paulo’s Wish” in IGA Holiday spot

Following up on 2023’s IGA holiday heartwarmer Mr. Beaver, Montreal’s Tonic DNA studio delivers another ambitious character-driven tale with this year’s film capturing the power of cooking to transcend family conflicts. [Watch]

Stash 166 cover image | STASH MAGAZINE
Tonic DNA JUMP Short Film | STASH MAGAZINE

Tonic DNA Make the JUMP in New R&D Short Film

The latest chapter in Tonic DNA’s in-house R&D project JUMP just landed and finds the Montreal studio exploring an Unreal engine pipeline and AI tools to further develop the look and motion for their universe-hopping character Leaf. [Watch]

Stash issue 163 | STASH MAGAZINE
IGA Holiday ad 2023 Tonic DNA2

Mr. Beaver Bakes Up a Sweet Christmas in Tonic DNA’s IGA Holiday Spot

Lead by directors Kun Chang and Fabien Fulchiron, Tonic DNA in Montreal re-teams with grocery retailer IGA and agency Sid Lee to conjure a grandfather’s magical story of Mr. Beaver and how he came to share his favorite holiday dessert. [Watch]

Stash 147 Preview Trailer | STASH MAGAZINE