MJZ director Frederik Bond and The Mill crew in LA help Sony launch its PlayStation Vue streaming TV service with a snappy, VFX-fueled :60 tempting their built in audience of PS3 and PS4 users to try the cable alternative which promises users will be able to purchase only the channels they want. Agency: Johannes Leonardo. [Watch]
The Chicago outpost of The Mill/Mill+ expand their repertoire with this impossibly happy 2D character fest for Dairy Queen powered by a catchy ditty scripted by agency Barkley US and composed by Sam Billen at Primary Color Music. [Watch]
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
Whether you’re down with the concept of Natural Frequency Technology or not, you have to admit this beautifully drafted treatment by Mill+ animation directors Kwok Fung Lam and Ivo Sousa for Philip Stein watches and bracelets is a refreshing departure from standard motion graphic explainer videos. [Watch]
Seamless and surprisingly extensive VFX from The Mill in the new Snickers Super Bowl spot from O Positive director Jim Jenkins thru BBDO, New York starring Danny Trejo as a royally pissed Marcia Brady and a surprise guest as Jan. [Watch]
Psyop veteran and art-meets-science guru Todd Akita takes his considerable skills west to Broadway, joining The Mill crew as senior technical director. [Watch]
