As audiences have slipped away from traditional TV viewing, most marketers have embraced the flexibility of brand films (produced primarily for online, social, and point-of-sale viewing) as their promotional weapon of choice. [Watch]
Director Brian O’Donnell at The Mill Design Studio in NY: “‘The Very VERY First Christmas’ is a deep dive into holiday nostalgia – a take on Rudolph the Red-Nosed Reindeer starring a bright-eyed pterodactyl who hasn’t quite learned to fly. [Watch]
The motion team at The Mill Design Studio helps Chinese smartphone maker Honor pivot from a youth-oriented electronics company toward a more sophisticated direction with an elegant and tactile brand film. [Watch]
Asked to demystify Circle’s crypto-based investment products, The Mill Design Studio team creates a series of minimal but tactile films “pairing fluid and kinetic motion with the brand’s ‘Sundae’ color palette”. [Watch]
From the release: Last week the Advertising community gathered for the first in-person AICP Awards Gala in two years, held at The MoMA (Museum of Modern Art) in New York City. AICP once again teamed up with the award-winning Design Studio from The Mill, to create their annual title sequence and entire show package. [Watch]
Softly painted vignettes by Lisbon-based interdisciplinary artist Ignasi Monreal take on subtle signs of life in this beautiful 60-second brand film for Spanish apparel retailer ZARA with production, design, and animation by The Mill. [Watch]
