The potent combination of French directing collective Megaforce and London VFX house Electric Theatre Collective (see here and here for recent collabs) deliver a guaranteed crowd pleaser and future awards magnet for Apple. [Watch]
Apple’s latest volley against the online surveillance economy is a gently comic nod to Hitchcock and Orwell courtesy of Smuggler director Ivan Zacharias with avaricious metalic avians via VFX shops Legacy Effects and House of Parliament. [Watch]
The art and craft of VFX never really gets the recognition it deserves. First, because the work is often meant to be undetectable and second, many still believe “it’s all done by computers.” Hopefully, this compilation helps right those wrongs. [Watch]
Often noted for his intricate/maximalist VFX productions, like this music video for Pharrell Williams or this spot for Jean Paul Gaultier, Division director François Rousselet keeps his latest work for Apple on a more intimate scale. [Watch]
Passion Pictures’ animation director Anna Mantzaris brings her woolly stop-motion talents to Apple’s 2023 holiday film, a properly heart-warming four-minute opus directed by Lucia Aniello at Hungry Man thru TBWA\Media Arts Lab. [Watch]
French directing collective Megaforce and London VFX masters ETC set a new bar for product demos with this witty VFX fantasy showcasing the 2x Active Noise Cancellation feature of Apple’s 2nd generation AirPods Pro. [Watch]
