Mackenzie Sheppard and Time Based Arts Nail it for HP (Director’s Cut)

Posted on December 10, 2024

Working with the 2D and 3D animation teams at Time Based Arts in London and a concept by agency Droga5, ProdCo director Mackenzie Sheppard rides nail art into new territory in this romp for HP’s AI PC technology. [Watch]

Category Advertising, Animation, CG, Character Animation, Featured, VFX · Tags , , , , ,

HOKA Murmuation commercial Mathematic Anomaly | STASH MAGAZINE

Mathematic Conjures a “Murmuration” of Athletes for HOKA

Posted on June 28, 2023

Director Leigh Powis and the VFX crew at Mathematic in Paris ensure sportswear company HOKA lives up to its name (derived from the Māori for “fly over the earth”) in this dizzying airborne adventure thru Anomaly. [Watch]

Category Advertising, Compositing, Featured, VFX · Tags , , , , , ,