Just two weeks after dropping this crazed spot for Opel, director Henry Scholfield and Cape Town studio Wicked Pixels are back with more VFX fun – this time for Nike China thru prodco Hamlet and the Shanghai office of Wieden+Kennedy. [Watch]
Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.” [Watch]
Building up to the 2023 Women’s World Cup, Nike showcases 11 female soccer stars in a bonkers time-travel film that merges six animation and VFX-driven supporting spots into a new narrative by Iconoclast director Alaska. [Watch]
Director/animator Michael Emry at IMAGE+NOISE in LA teams with UK director/visual artist Troy Browne for a bold spec motion piece built around the power and mystique of Air Jordan basketball shoes. [Watch]
CD Igor Sordokhonov at Media.Work: “Launching the new and revolutionary Invincible 3 running shoes, Nike asked us to imagine ways to describe the model’s innovative cushioning.” [Watch]
The Giant Ant crew joins Nike to celebrate the Lunar New Year with a taste of animated fun and fantasy in this wide-eyed story featuring Chinese sprinting star Su Bingtian. [Watch]
