CD Igor Sordokhonov at Media.Work: “Launching the new and revolutionary Invincible 3 running shoes, Nike asked us to imagine ways to describe the model’s innovative cushioning.” [Watch]
The Giant Ant crew joins Nike to celebrate the Lunar New Year with a taste of animated fun and fantasy in this wide-eyed story featuring Chinese sprinting star Su Bingtian. [Watch]
From the team at Builders Club in London: “We were brought on by Nike to contribute to their 50th-anniversary celebrations. The campaign we were focusing on, titled SU22, was the ultimate opportunity to champion timeless stories of Nike’s past to power the future 50. [Watch]
The design and motion team at Bliss in Barcelona team with Spanish directing trio MANSON and Agency AKQA for a loose and low-tech look at key moments in Nike history for the brand’s 50th anniversary. [Watch]
CD Kota Iguchi and his Tokyo creative collective CEKAI extend their relationship with Nike to the outdoors with this spectacular animated billboard perched above the Shinjuku area of Tokyo to mark Air Max Day 2022 on March 26. [Watch]
Copenhagen director/designer Kasper Nyman, who dropped this striking film for Noko eclectic bikes last year, combines his CG and graphic talents again in this fresh new R&D work looking at “sustainable practices meeting radical design.” [Watch]
