Filtering out the best from the torrent of worldwide commercial advertising is a definite slog but ultimately worthwhile because hidden in that relentless flow of mediocrity you will find gems worth snatching and savoring. [Watch]
Standing out in the sea of CG sneaker spots takes fresh thinking and confident execution. These three quirky films for Nike’s GT Series shoes from Rimantas Lukavicius and his CG crew at Korb deliver both with a light touch. [Watch]
No other sub-genre of motion design generates the measurable excitement (clicks, views, likes, etc.) among Stash fans and subscribers as the work we classify as 3D Style – a type of CG magic realism with seemingly transportive powers. [Watch]
Just two weeks after dropping this crazed spot for Opel, director Henry Scholfield and Cape Town studio Wicked Pixels are back with more VFX fun – this time for Nike China thru prodco Hamlet and the Shanghai office of Wieden+Kennedy. [Watch]
Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.” [Watch]
Building up to the 2023 Women’s World Cup, Nike showcases 11 female soccer stars in a bonkers time-travel film that merges six animation and VFX-driven supporting spots into a new narrative by Iconoclast director Alaska. [Watch]
