Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats. [Watch]
The Buck crew help Wieden+Kennedy break Nike out of the footwear industry’s recent (and spectacular) CG habit with these two short blasts of extreme 2D action for Hypervenom soccer boots as worn by Brazil’s captain Neymar Jr. and Poland’s captain Robert Lewandowski. [Watch]
As full-on fans of CG sneaker porn, it is our sworn duty to bring you this high-octane macro adventure into the secret workings of the Nike Air Zoom Elite 8 as imagined by director Ryan Dunn and the CHRLX crew. Originally commissioned for in-store, Nike loved the spot enough to bump it up to run on air. [Watch]
Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
