The crew at SoCal motion design studio Stylo Creative weaves metallurgy and embroidery into a richly detailed CG launch film for Nike’s opening day Gold Edition LA Dodgers’ jersey commemorating the team’s World Series win. [Watch]
The CG sneaker wars continue full force with this latest volley launched by the design and motion team at FutureDeluxe for the experiential unveiling of Nike’s Air Max Dn8. [Watch]
The design and motion crew at Already Been Chewed, whose tastiest work we track here, showcase the innovation and excitement behind the Nike Airmax 1000 produced in collaboration with 3D-printed footwear brand Zellerfeld. [Watch]
The suspension of disbelief (also known as poetic faith) provides a welcome escape for today’s stressed audiences and these VFX-heavy motion projects deliver that relief in ambitious quantities. [Watch]
It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend. [Watch]
The continuing democratization of powerful CG tools has fueled an exciting era in motion design where passionate and relentless experimentation can lead directly to emotional impact as well as breathtaking visuals. [Watch]
