The unexpected emotional ending to this Hyundai brand spot – directed by MJZ’s Dante Ariola with VFX by MPC thru Innocean Berlin – lifts the work clear of the usual clamor and testosterone of the automotive category. [Watch]
Riff Raff Films director Ryan Staake jabs at all the tropes of motion capture while giving the genre a genuine shot of adrenaline in this over-the-top but riveting video for Ed Sheeran with VFX from MPC and mocap by Silver Spoon NYC. [Watch]
MPC’s New York studio has announced that Tim Crean has been appointed as Head of 2D, after he joined the studio as a VFX Supervisor in 2018. The addition of Julien Aucounturier also marks another boost to the studio’s burgeoning 2D department, which recently announced the addition of three senior artists and a Deputy Head of 2D. [Watch]
A runaway spring toy and its CG stunt double find their groove with Kool And The Gang’s funk classic “Jungle Boogie” and prove irresistible fun in this theater spot from directing duo Sacred Egg with MPC handling the VFX. [Watch]
Grab a look at the preview for STASH 134 , the brilliant new addition to The Stash Permanent Collection – the unrivalled online library of motion design for advertising, music videos, broadcast and title design, brand films, game cinematics, and short films. [Watch]
MPC has welcomed David Piombino as their Deputy Head of 2D, with Thiago Porto, Dan Fine and Santosh Gunaseelan taking senior creative positions.
[Watch]
