NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

Nike’s Manic Quest for “Qiang Diao”

Riff Raff director Finn Keenan, the VFX crew at MPC Shanghai, and actor Liu Xue Tao keep the comedy coming for the full duration of this frenzied two and a half minute epic for Nike thru the Shanghai office of Wieden+Kennedy. [Watch]

Virgin Australia Up, Up and Toupee | STAHS MAGAZINE

Virgin Australia Wings it with Wiggy the Toupee

Pairing a silly (hair-raising?) concept with an earnest ballad makes for plenty of feel-good smiles in this spot for Virgin Australia called “Up, Up and Toupee” with MPC creating/grooming the unconventional lead character. [Watch]

Argos Book of Dreams | STASH MAGAZINE

MPC Drums Up “The Book of Dreams” for Argos

This rousing holiday spot finds MPC in the VFX supporting role (cranking out 100 shots in four weeks) as directing collective Traktor pair the emotional gold of a father/daughter relationship with 80’s gold from Simple Minds. [Watch]

DICK'S Sporting Goods "The New Kid" | STASH MAGAZINE

Here’s How MPC Created “The New Kid” at DICK’S

Working with Oscar-nominees Shawn Levy (Stranger Things, Night at the Museum) and Will Gluck (Peter Rabbit), the MPC crew populates an all-night party at DICK’S Sporting Goods with 46 CG characters including the star Nike Air Max 270. [Watch]

HP Omen ad campaign by MPC | STASH MAGAZINE

The Sacred Egg and MPC Achieve Gamefulness for HP

Hamlet directors The Sacred Egg (aka Alex Mavor and Ed Kaye) team with the Shanghai crews of MPC and Wieden+Kennedy to create brain-enhanced students and their dreamlike training monastery for HP’s Omen gaming computers. [Watch]

Moving Picture Company Louise Unwin | STASH MAGAZINE

Moving Picture Company Ups Louise Unwin to Head of Production in London

Moving Picture Company (MPC) has announced Louise Unwin as the new Head of Production for its London studio. [Watch]