The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. Marc Smith: “There was a literal meaning that I wanted to create a sequence with levity - a fun and lively character piece and a wild spectrum of enthusiasm and emotion. "It was a chance to follow my own advice: not to take myself too seriously and fall in love with design all over again, specifically character work, which is something I adore.” “I made a curated playlist for the animation team so they would understand the tone I wanted to achieve. I even acted out all the scenes personally, so that they had a clear reference.”   Client: Semi Permanent (Auckland) Director: Simon Velvin Production: MPC Creative Director: Marc Smith Executive Producer: Nick Haynes Producers: Lindsey Krehel & Chris Connolly Bangalore Line Producer: Sanchit Soi Bangalore Production Coordinator: Salil Thapa Storyboards/illustrations: Roger Hom, Tyler Gibb Motion Design: Adam Rozanski CG Lead/VFX Supervisor: Chris Bernier Bangalore CG Supervisor: Mark Robinson Modeling: Jemmy Molero Rigging: Wesley Schneider Animation: Mike Lombardo, Grae Revell, Madeline Jackson, Jacob Fradkin, D. Venkatesan, Shiny Rajan, Debasish Raha Lighting/lookdev: Chris Bernier, Roberto Maki, Lucy Choi, Vadim Turchin, Chris Ribar, Francisco Fraga, Monica Manalo, Ashley Yee, Mike Lombardo FX: Helen Kwok 2D Lead: Tobey Lindbäck Bangalore 2D supervisor: Rashabh Bhutani Compositors - Tobey Lindbäck, Giulia Bartra, Renato Carone, Mazyar Sharifian, Abhilash Aravindakshan, Dilshad Alam, Rajinikanth R., Geetesh Tari, Yashvardham Jain Music/sound: Nylon Studios Creative Director/Composer: Zac Colwell Sound Designer: Stuart St Vincent Welch, Dave Robertson    

MPC Opens Semi-Permanent 2018 in Auckland

Posted on August 30, 2018

The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. [Watch]

Category Animation, CG, Character Animation, Featured, Titles · Tags , ,

MPC Eric Anderson | STASH MAGAZINE

MPC Creative signs CD Eric Anderson

Posted on April 24, 2015

MPC Creative fortifies its roster with the latest addition of acclaimed live action director, creative director and editor Eric Anderson as Creative Director. Eric, who joins from LOGAN, is a two-time Emmy Award winner for his opening title sequence for “Dexter” and “Six Feet Under.” In pursuing his passion for new ideas and storytelling, Eric […] [Watch]

Category The Inbox · Tags ,