French director Geoffroy Barbet-Massin, who we last covered for his twist on traditional Japanese art for France TV’s coverage of the 2021 Tokyo Olympics, flies off in a totally different direction in this CG holiday comedy for Duracell. [Watch]
Division director François Rousselet and the VFX team at The Mill Paris build a fabulously over-the-top, gilded maritime adventure around American actress/producer Yara Shahidi for Jean Paul Gaultier’s Divine perfume. [Watch]
From the release: With an ambition to become the world’s largest creative visual arts company, Technicolor Creative Studios has announced the incorporation of award-winning VFX studio MPC Advertising into sister brand The Mill, to create one global studio network. [Watch]
In the right hands, the superpower of digital visual effects allows the impossible to be recast as reality. When thoughtfully integrated with live-action to support (rather than upstage) the narrative, the results can be magical. [Watch]
Percy Pig (Tom Holland) and a Fairy Godmother of sorts (Dawn French) set off on a midnight romp thru an M&S food wonderland courtesy of Outsider directors Dom&Nic (aka Nic Goffey and Dominic Hawley) and the VFX/animation team at MPC. [Watch]
From the team at MPC: “We partnered directly with [Chinese apparel brand] Bosideng to launch a full CGI global commercial, directed by MPC’s Barry Greaves. The aim was to showcase the rigorous 150-step process each jacket encounters before meeting customers. [Watch]
