As audiences have slipped away from traditional TV viewing, most marketers have embraced the flexibility of brand films (produced primarily for online, social, and point-of-sale viewing) as their promotional weapon of choice. [Watch]
Creative director Ryan Rumbolt at Wonderlust in Halifax, NS: “The talented team at Performance Art invited us to create a series of animated gifs celebrating Lyft driver milestones and one very special happy birthday video.” [Watch]
Lyft celebrates their Driver Appreciation Day by combining the many talents of Oscar-winning director/animator John Kahrs, LA design and animation studio Chromosphere, and A-list composer Christophe Beck (“Frozen”) into a sweet seven-minute brand film complete with a heartwarming ending. [Watch]
