The Pen is Mightier: Michael Fragstein’s Latest for LAMY

Posted on March 18, 2025

The latest in director/animator Michael Fragstein’s ongoing collaboration with venerable German writing instrument brand LAMY builds a complex and kinetic design language targeted at a younger audience. [Watch]

Category 3D Style, CG, Featured, Generative, Motion Design · Tags , ,

LAMY Logo M+ Special Edition Buro Achter April | STASH MAGAZINE

LAMY Logo M+ Special Edition Product Film by Buro Achter April

Posted on January 17, 2023

Director Michael Fragstein and his Stuttgart studio Büro Achter April continue their creative collaboration with German writing instrument brand LAMY in this lyrical CG exploration of the logo M+ Special Edition pen. [Watch]

Category 3D Style, Brand film, CG, Motion Design, The Inbox · Tags , ,

Lamy Scala brand film by Büro Achter April | STASH MAGAZINE

The Pen is More Beautiful than the Sword

Posted on January 30, 2019

Stuttgart studio Büro Achter April crafts a series of artful CG brand films for the 2019 Special Edition line of pens from venerable German writing instrument maker Lamy. [Watch]

Category 3D Style, Brand film, CG, Featured · Tags , ,