Mother_Hardstaff_Hovis | STASH MAGAZINE

Updating Ridley Scott’s 1973 Hovis Spot

Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]