Following up on 2023’s IGA holiday heartwarmer Mr. Beaver, Montreal’s Tonic DNA studio delivers another ambitious character-driven tale with this year’s film capturing the power of cooking to transcend family conflicts. [Watch]
Lead by directors Kun Chang and Fabien Fulchiron, Tonic DNA in Montreal re-teams with grocery retailer IGA and agency Sid Lee to conjure a grandfather’s magical story of Mr. Beaver and how he came to share his favorite holiday dessert. [Watch]
To be heard above the constant yammer of consumer marketing, brands need production partners armed with breakthrough creative, polished execution, and the insight to ensure the results resonate emotionally. [Watch]
The creative and production teams behind IGA’s standout 2019 holiday film “Inseparables” regroup for another animated heartwarmer for the grocery chain, this time fusing food, family, and hockey into a very Canadian tale. [Watch]
Canadian director Chloé Robichaud and a remote crew of 45 designers, animators, and artists at SHED in Montreal pull all your available heartstrings in this gentle holiday spot for grocery retailer IGA thru Sid Lee. [Watch]
The Montreal and Paris studios of Mathematic united 40 artists under director Bertrand Bey for six months to crarft this tear-inducing holiday film celebrating food and friendship for Canadian grocery chain IGA thru agency Sid Lee. [Watch]
