The new z17, which IBM tags as “the first mainframe fully engineered for the AI age” is also a strikingly sculptural piece of computational hardware, as made abundantly clear in this austere yet tactile director’s cut from Tendril. [Watch]
Designer/director Andrew Vucko in Toronto: “Cognos Analytics is an AI-fueled platform that visualizes and analyzes data for anyone in an organization. [Watch]
CDs Milton Gonzalez, Valeria Moreiro, and their NotReal motion crew in Buenos Aires help escalate the enterprise cloud computing wars with this snappy and confident volley for IBM’s offering. [Watch]
From Buck: “With the launch of a new visual language, typeface, and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design. [Watch]
IBM’s inaugural Think conference hit Vegas earlier this year complete with this ambitious, flexible, and beautiful branding scheme created by Athletics NYC and foam Studio, the commercial arm of Berlin’s Zeitguised. [Watch]
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
