To elevate their wares above the constant yammer of the market, brands need sharp creative and inspired execution that snares attention, fuels desire, and opens wallets – exactly like these seven films. [Watch]
In this surgical hybrid of live-action and pristine CG, the team at Builders Club in London showcases a $50K+ Hublot watch with a secret ingredient: recycled sports gear from men’s tennis deity Novak Djokovic. [Watch]
The welcome trend of entertaining process reels continues with this riveting look at the CG experiments behind Ditroit’s latest work for Hublot, a showcase for the brand’s collab with British designer Samuel Ross and his studio SR_A. [Watch]
The ongoing creative exploits of Tendril’s design team for Swiss watchmaker Hublot reach a new level of complexity in this launch film, merging live action and CG into a stream of style around the Arsham Droplet pocket watch. [Watch]
Leaning away from the stark beauty of the ongoing CG luxury watch wars, the motion team at FutureDeluxe frames the mechanical precision of Hublot’s Unico movement in time-warped and fashion-forward live-action. [Watch]
In their latest work for luxury watchmaker Hublot, director Joey Recoskie and the Tendril motion team deconstruct the many striking innovations of the new MP-10, a timepiece with no dial, hands, or oscillating weight. [Watch]
