Reel of the Month: Tendril Industrial Design 2025
From the team at Tendril: “A collection of our favorite industrial design work to date: including automotive, robotics, consumer technology, luxury watches, and logistics. [Watch]
From the team at Tendril: “A collection of our favorite industrial design work to date: including automotive, robotics, consumer technology, luxury watches, and logistics. [Watch]
The geometric fantasy world of Dutch fashion designer Iris van Herpen comes to life with tasteful restraint in this product film for the Huawei Pocket 2 phone that “remaps and redefines the boundaries between technology, art and fashion.” [Watch]
CDs Tom Crate and Dave Webster at FutureDeluxe in London amp up the drama for an elemental reveal of Huawei’s Ultimate Design luxury smartwatch (complete with black nanocrystal ceramic bezel and 18K gold inlays). [Watch]
With inspiration drawn from a Beijing Opera performance depicting two warriors fighting in the dark, director Zhang Yu and his team at CCLAB combine dynamic motion with a black and white palette in a sleek TVC for HUAWEI’s flagship phone range. [Watch]
Variations on the rounded red square of Huawei’s AppGallery logo act as the narrative thread binding together the disparate vignettes of this vigorous spot for the company’s official app distribution platform with design and VFX by The-Artery NY. [Watch]
No doubt the Huawei P Smart+ smartphone takes great pix, but in this new spot from Tempomedia’s Alex Feil (with post and creature VFX from Mikros MPC), the message is clear that not all experiences should be shared online.
[Watch]