Aaron Kemnitzer, founder/ECD at Bullpen in New York: “Our friends at Vaynor Media brought us on to help GE launch an initiative to recruit talent around the globe.” [Watch]
From Dress Code: “50 years ago, Apollo 11 launched into space and put men on the moon. GE is proud of the over 6,000 employees that helped make it possible. [Watch]
Cool first teaser in the global launch campaign for “Breakthrough,” a series from National Geographic Channel and GE featuring six high-profile directors (Ron Howard, Peter Berg, Paul Giamatti, Brett Ratner, Akiva Goldsman, Angela Bassett) helming “stories from the cutting edge of science”. [Watch]
The next chapter of BBDO’s 10-year long Ecomagination campaign for GE arrives via the Buck crew and ECD Orion Tait animating with a lo-fi palette of paint, pencil, dry brush and mixed-media. Music by Human. [Watch]
Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Watch]
