As in most creative endeavors, not all the brilliant bits of the design process make it to the final cut. And that is why you’ll want to gander at this process reel from FutureDeluxe showcasing the R&D behind their new Optus IDs. [Watch]
Andrew Jones, founder/ECD at FutureDeluxe in London: “Created as part of a global rebrand to coincide with the launch of Ecobee’s new SmartHome products, we were commissioned to design, direct and craft a series of product films to help bring Ecobee to the forefront of SmartHome innovation. [Watch]
Founder/ECD Andrew Jones at FutureDeluxe in London describes FuturePlay, the studio’s new in-house exploratory project, as a “study of procedural systems designed to artistically reinterpret external spatial and visual inputs.” [Watch]
FutureDeluxe: “Trust Your Vapor is the first-ever ad campaign for Airgraft, the cannabis vaporization tech company that has raised $33m USD in funding since launching in beta in late 2018. [Watch]
One of our biggest issues ever, STASH 135 packs two and half hours of new motion brilliance (including behind the scenes features and exclusive interviews) into The Stash Permanent Collection – the planet’s premier online video archive of design, animation, and VFX. [Watch]
FutureDeluxe wraps Oklahoma Thunder star Russell Westbrook in a vibrant, glitchy package of design and VFX for Nike’s Jordan brand in this impossible-to-ignore :30 with additional post by Electric Theatre Collective. [Watch]
