In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
In case you need reminding that CG motion design is in the midst of an R&D golden age, take a peek at the extensive process reel behind this brand film by the team at FutureDeluxe for Canadian outdoor apparel brand Arc’teryx. [Watch]
From the release: Cutting-edge creative studio FutureDeluxe, known for its experimental work for future-facing brands, has announced its investment in the US market with development of offices in New York and Los Angeles. [Watch]
From the release: Forever is happy to announce that Builders Club is joining its collective, alongside founding partners FutureDeluxe and Tendril to continue the evolution of the Forever group. [Watch]
Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]
Leaning away from the stark beauty of the ongoing CG luxury watch wars, the motion team at FutureDeluxe frames the mechanical precision of Hublot’s Unico movement in time-warped and fashion-forward live-action. [Watch]
