While the bulk of advertising produced each year may induce yawns or irritation, if you look long and hard enough you will find exceptional work that combines creative and technical innovation to deliver emotional engagement. [Watch]
For the launch of Fender’s American Acoustasonic Jazzmaster guitar, which allows players to blend between acoustic and electronic tones, veteran CG artisans ManvsMachine craft a stunner based on the tagline “The Sonic Shapeshifter”. [Watch]
Longer-form marketing films unhampered by the limits of broadcast TV allow for deeper narratives which in turn often inspire forceful and innovative visuals. Here are eight brand films from 2019 we believe live up to that promise. [Watch]
To help celebrate Led Zeppelin’s 50th-anniversary, Nexus directing partners Smith & Foulkes take us on a magical mystery tour of the late 60’s to reveal the intimate relationship between Jimmy Page and his Fender Telecaster. [Watch]
