With so many screens vying for viewers attention, the creative task of packaging big-budget television and streaming programming has never been more important or come with so much pressure to make a dent in popular culture. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
Elastic creative director Paul Mitchell, whose intricate and electrifying CG motion work for ESPN we have covered here and here, continues to dazzle sports fans with this cacophony of design and light for Monday Night Football. [Watch]
If you’ve been watching the NBA playoffs on ESPN you no doubt wondered (like us) who designed the glittering graphics package. Mystery solved: the studio is London’s Panoply who are here to share their process and R&D reel. [Watch]
From the team at FutureDeluxe: “In Collaboration with ESPN, we worked to launch the National Basketball Association (NBA) channel rebrand, creating a brand film as well as a bespoke After Effects toolkit to give ESPN the flexibility to expand the channel package. [Watch]
In their latest round with the ESPN app, director Diego Berakha and the team at 1stAveMachine Buenos Aires continue to simply have fun, mixing loose maximalist design with live-action highlights and personalities. [Watch]
