Standing out in the sea of CG sneaker spots takes fresh thinking and confident execution. These three quirky films for Nike’s GT Series shoes from Rimantas Lukavicius and his CG crew at Korb deliver both with a light touch. [Watch]
Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.” [Watch]
Inertia Studios in London just dropped this dynamic all-CG film for UK sportswear maker Helfare in response to the brief, “capture the adrenaline of mountain biking, appeal to the brand’s core audience, and showcase their latest jacket.” [Watch]
Working with Prettybird live-action director Vellas and Rodeo FX, ECD Mason Nicoll and the Digital Kitchen crew “explore the layers of fear” in The Callisto Protocol, the new sci-fi survival horror game from Striking Distance Studios. [Watch]
Tavo Ponce, founder and CD at TAVO Studio in Madrid: “Tooletries is an Australian company that specializes in grooming and personal care products. Made of silicone to ensure they perform to a high standard and are also long-lasting, they also do not use plastic packaging anymore. Design, functionality, and simplicity are the main pillars of this brand. [Watch]
From the team at FutureDeluxe: “TBWA Shanghai and MOD Group approached FutureDeluxe to imagine six unique oasis environments, each one crafted to represent a key part of the BMWi brand.” [Watch]
