Following up on their 2022 Lunar New Year spot (featured on the cover of Stash 152), director Yves Geleyn and the Hornet crew once again transform the traditional Chinese holiday into a universal family heart-tugger for Coke. [Watch]
To be heard above the constant yammer of consumer marketing, brands need production partners armed with breakthrough creative, polished execution, and the insight to ensure the results resonate emotionally. [Watch]
Director Yves Geleyn and the CG animation team at Hornet carve out a timely and timeless story about a father and son, a homecoming, and the chance for new beginnings to mark the Chinese Lunar New Year. [Watch]
The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar. [Watch]
Despite virus-induced production setbacks in 2020, the universe of advertising VFX continued to expand with young studios vying with venerable post facilities for the chance to create the fun and emotion of new branded realities. [Watch]
Laundry ECD PJ Richardson in Los Angeles: “In collaboration with the KO:OP [Coke’s inhouse creative team], we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’. [Watch]
