Chevrolet Black Bowtie Spot by Nexthing Director Fu Binbin | STASH MAGAZINE

Chevrolet “Black Bowtie” Spot by Nexthing Director Fu Binbin

Posted on July 13, 2022

Exploring the history and mythology of the color black, Nextthing director Fu Binbin and McCann Shanghai create an enigmatic drama of grand proportions “to convey a palpable sense of power” for Chevrolet China. [Watch]

Category Advertising, Featured, VFX · Tags , , ,

Mill_blackbird car rig | STASH MAGAZINE

The Mill Blackbird: Keeping Chevrolet’s Equinox a Secret

Posted on March 1, 2017

Take a quick look at how The Mill Blackbird, a fully adjustable car rig introduced last summer, allowed the Mill+ team to use a 100% CGI vehicle in the reveal spot for the 2018 Chevrolet Equinox and avoid early exposure of the actual vehicle. [Watch]

Category CG, Featured, VFX · Tags , ,