Boost Infinite Wireless Utopia ad Carl Addy Covert | STASH MAGAZINE

Welcome to Boost Infinite’s Wireless Utopias

The team at London motion and VFX studio We Are Covert join The Mayda Creative Co. directors Ben Smith and Carl Addy to craft a pair of visual utopias for US wireless provider Boost Infinite thru Grey. [Watch]

Lush Lord of Misrule Feral Child | STASH MAGAZINE

Feral Child Intro The Lord of Misrule for Lush

Feral Child directors Nella Addy and Rogan vd Berg follow up last year’s Lush Snow Ferry film with a complimentary piece of fantasy adventure featuring The Lord of Misrule, a creative renegade inspired by David Bowie and Mick Jagger. [Watch]

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics “The Snow Fairy” by Feral Child

Aiming to “sprinkle kindness, courage, and confidence” this holiday season, London animation studio Feral Child (headed by Nella Addy and Rogan van den Berg) crafts a snow-laden fantasy in cosmetics retailer Lush’s first Christmas campaign. [Watch]

EA Sports "Next Level" | STASH MAGAZINE

EA Sports “Next Level” by Carl Addy

Director Carl Addy at The Mill: “We busted out all the re-appropriation tricks for this: gameplay, archival footage, hand-animated, stuff we shot before, shot at home, shot on holiday. I think it turned into a fine piece of eyeball bullying.” [Watch]

Mill+_BFI |STASH MAGAZINE

Behind the Scenes on BFI “Film is Fragile”

Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]

Carl Addy_Film is Fragile | STASH MAGAZINE

Burning the Best of British Cinema: “Film is Fragile”

Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]