From Buck: “A campaign for Seek which encourages us to change the way we look at careers. Set to the playful, ‘That’s About the Size’ by Bud Luckey (an OG Sesame Street song), this is about people at an employment crossroads who use Seek’s ‘know-how’, to navigate through their career confusion. [Watch]
Creative director Gareth O’Brien and the Buck crew build a compelling case for the power of Google’s Cloud services by turning a client testimonial and dry facts into an abstracted and surprisingly emotional brand film. [Watch]
Buck’s Australian crew continue their snappy character work for Bankwest with a new :30. [Watch]
From Buck: “With the launch of a new visual language, typeface, and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design. [Watch]
As these 10 projects demonstrate, 2018 was an exceptional year for marketing films not intended for broadcast TV. The budget, talent, and tools may vary but the ambitious engagement and emotional goals do not. [Watch]
Setting the tone and creating anticipation for a live event, feature film, or television series is both an enormous responsibility and a cherished creative opportunity. Here’s seven title sequences that rose above and beyond in 2018. [Watch]
