Over the past eight years, ECD Orion Tait and the Buck crew have wrapped and layered paint chips into a dozen hyper-chromatic spots for US paint giant Sherwin-Williams. [Watch]
In the Stash world, brand films cover a swath of commercial work appearing online, in-store, out-of-home, or on any other screen not identified as TV or cinema. Often occupying the mid-ground between short films and advertising, the best brand films offer ambitious narratives and/or bold stylistic choices. [Watch]
With over 450 scripted series airing in the US during 2016, it’s safe to say a show’s title sequence is more crucial than ever in helping it stand apart from the pack. Here’s the most interesting work we found this year plus three exceptional event titles that also deserve your love. [Watch]
ECD Orion Tait and the Buck crew in New York conjure a psychotropic intro for David Blaine’s latest magic special (complete with VO by Christopher Walken) reflecting just how disoriented and delighted the audience feels after witnessing Blaine’s low-key but mind-f#cking feats. [Watch]
Creative Director Gareth O’Brien and the Buck crew continue to up the bar for explainer videos with this luminous and intricate 60-second spot for western US health insurance company Bridgespan thru Seattle agency Cole & Weber. [Watch]
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
