How do you keep a fact-filled product film visually and emotionally engaging for three minutes? Director Thomas Traum and his team at TRAUM INC deliver the answer in this smooth and nimble explainer for the re-engineered Beats Pill Bluetooth speaker. [Watch]
Using live and digital versions of American tennis ace Frances Tiafoe Jr., London studio Tomorrow Bureau designs a graphic showcase for the latest earbud collab between Beats and musician/producer/streetwear designer Hiroshi Fujiwara. [Watch]
The avatar of LA fashion designer Melody Ehsani dominates the basketball court with a 2D/3D wave of confidence and style in this animated spot by Mathematic director Boris Zaiontchkovsky for Beats by Dre. [Watch]
Milan director/animator Gaia Alari uses hand-drawn flipbook animation to send a powerful and personal message from UK rapper Dave to Manchester United star Marcus Rashford highlighting the footballer’s life journey and showcasing “how he stays resilient to pressure in his pursuit of greatness.” [Watch]
Working with London studio Traum Inc., Melbourne video artist Nic Hamilton elevates the launch of the new Limited-Edition Fragment Design Powerbeats Pro earphones styled by Japanese musician, producer, and designer Hiroshi Fujiwara. [Watch]
