Biscuit Filmworks Signs Director/Animator Florence Poppy Deary for Commercial Representation
April 16, 2025
Turns out the Arabic word for parenthood (pronounced “Al Obuwah”) translates as “fatherhood.” So in the spirit of acknowledging mom’s role, Middle East retailer Babyshop and their agency FP7/DXB created a new Arabic word: Al Umobuwah. [Watch]