The 2024 holiday ad season arrives today with UK retailer Argos mascot Trevor the dinosaur living his best life as a rock star courtesy of Partizan director Michael Gracey and the (very busy) Electric Theatre Collective animation crew. [Watch]
The first big holiday spot of the season landed today courtesy of Stink directors Traktor for British retailer Argos with London VFX house Untold handling Connie the doll’s dance moves and Trevor the dinosaur’s disastrous directing. [Watch]
It’s hard to go wrong poking fun at fashion films that take themselves too seriously, and adding British actress/model Suki Waterhouse (Pride and Prejudice and Zombies) to the mix cements the deal as mandatory comic relief for perilous times. [Watch]
This rousing holiday spot finds MPC in the VFX supporting role (cranking out 100 shots in four weeks) as directing collective Traktor pair the emotional gold of a father/daughter relationship with 80’s gold from Simple Minds. [Watch]
