Using both in-camera and digital visual effects, the crew at London’s Optical Arts craft an ominous launch film for the rugged new Apple Watch Ultra. [Watch]
MJZ director Juan Cabral, whose penchant for whimsy and magic realism is on full display here, imports carefully choreographed blasts of snow to steamy Buenos Aires in this holiday spot for Apple’s AirPods Pro. [Watch]
Working with Pulse Films director Colin Read, CD Will Johnson and the Scholar crew return to the Made on iPad pipeline with this hand-animated guide to the three phases of a breakup as experienced by singer-songwriter Maren Morris. [Watch]
K-hip hop meets iPad in this fully psychoactive music video for artist Jay Park directed by Kyu Ha Kim and based on illustrations by Korean webtoon artist Namon thru TBWA\Media Arts Lab Seoul. [Watch]
From the team at Tomorrow Bureau in London: “Apple work at the vanguard of creativity. We partnered with them to develop an original artwork designed to propel our creative practice forward to new levels of complexity and detail.” [Watch]
In sharp contrast to the visual mayhem of their recent work for Mini, the crew at ManvsMachine animates this spot for Apple’s M2-powered MacBook Air using only the sleek new laptop and a single feather. [Watch]
