Dutch motion designer and 3D artist Freek Freriks in Rotterdam: “The Making Strides contest is an initiative to elevate and celebrate young female talent in tech with the goal to challenge and enable creators to design their own version of the Wind.RDY Parka Jacket, from the Adidas x Karlie Kloss collection. [Watch]
Amsterdam prodco The Panics and director Fons Schiedon lace together multiple techniques and moods into a 90-second brand film for adidas’ “FUTURECRAFT” line of single-material, fully recyclable shoes. [Watch]
LA design and motion studio Laundry, led by ECD’s Tony Liu and PJ Richardson, brings an irrepressible energy to this launch spot for the new Adidas shoe and clothing line developed with Richard Tyler Blevins, aka star gamer/streamer Ninja. [Watch]
Director Oliver Davies and The Mill crew explore the idea that a soccer shirt is made of far more than fabric in this dynamic CG promo introducing the new Manchester United home jerseys for the 2020/21 season. [Watch]
The all-London team of Builders Club and post house Okay Studio rework the animation/edit pipeline to pull off this ambitious lockdown mix of CG and hand animation for Adidas Originals ZX thru Hong Kong agency Hypebeast. [Watch]
From Device in Barcelona: “It’s been 50 years since the Adidas Superstar, a streetwear legend, was born. We were invited to participate in this celebration by Hypebeast and The Others, who asked us to direct and produce this project.
[Watch]
