TBWA\Chiat\Day_Gatorade Be Like Mike | STASH MAGAZINE

1stAveMachine Wants to “Be Like Mike”

Posted on March 20, 2015

1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Watch]

Category Advertising, Animation, Character Animation, Featured · Tags , ,

Behind the Scenes with 1stAveMachine: Samsung “Holiday Dreams”

Posted on January 28, 2015

Take a quick look at how the 1stAveMachine crew and directors Ben Steiger Levine and Martin Allais float an animated holiday tale across an intensely complex practical set rigged with 74 Samsung screens all shot in-camera and in real time. Agency: R/GA. [Watch]

Category Advertising, Animation, BTS, Character Animation, Feed · Tags , ,