From Niceshit studio in Barcelona: “We were contacted by the team at Upper Hand, a German-based startup specializing in developing top-notch masks, t-shirts, and hoodies with anti-bacterial technology to keep you safe in these strange times.

“We helped them create a series of illustrations and short animations for the launch of their products. We also designed their logo and helped them visualize some of the features that their products have.

“The set of simple yet super sweet characters help to visualize the main five features of the Upper Hand products: Breathability, Protection, Comfort, Recycle & Antibacterial Technology.

“Our biggest challenge was to find the best and most effective ideas to explain each of the benefits. As usual, we started to form the most complex ideas and to then minimize the visuals that can explain the concepts in a quick and instant-read.”
 

Client: Upper Hand

Production: Niceshit
Creative Director: Rodier Kidmann, Carmen Angelillo, Guido Lambertini
EP: Agusta Timotea
Illustrated: Rodier Kidmann
Animator: Guido Lambertini, Ana Freitas