The design and animation team at Superdesigners studio in Hong Kong subjects CASETiFY’s new Ultra Bounce Case to a barrage of virtual perils and prat falls in a fun new brand film.

From Superdesigners: “The client approached us to come up with an idea reflecting the protective features of their new case. So you have to show that the device in the case falls down but remains intact or, for example, it is subjected to some kind of impact to which the product proves to be resistant.

“So we decided to combine several possible dangers and hazards into one sequence – the passage of a real obstacle course. Not one, but many difficulties that a protective case must cope with and keep the device unharmed.”
 
 

 
Client: CASETiFY

Production: Superdesigners
Creative Director: Valerii Lunchuk
Designer/Animator: Alexey Tsarev, Mikhail Kulikov, Daniil Karmazin, Vladimir Politov, Valerii Lunchuk
Producer: Katya Panova
Modeler: Platon Debik

Sound design: Onde
Music: Andrey Danilov