The 2022 World Cup finally kicked off today in Qatar with BBC’s coverage preceded by this boisterous motion sequence designed by Edinburgh’s Studio Something to celebrate the rhythms of the game.

From Studio Something: “Historically title sequences for the World Cup have been inspired by the culture and history of the tournament’s host nation, but the controversies and corruption surrounding Qatar leave little to praise.

“So our approach to this year’s title sequence celebrates ‘The Rhythm of the World Cup’: the fancy footwork, the celebratory dances, and the patterns found on the pitch. Combining audible and visual memories of the World Cup’s past, we wanted to create a sensory kaleidoscope that created an opener relevant to the present.

“Social channels have created a culture of remixing, reattributing, and resharing, and we wanted to play into this with a ‘memeable’ scrapbook-style treatment, looping visuals, and audio in a hypnotic 40 seconds of football fandom.

“The visual treatment will also be used across all on-screen graphics on the BBC, for which we have provided all templates. It will also be applied to the Match of the Day World Cup round-ups.”
 

 
Client: BBC
Creative Lead, BBC Football: Mark Woodward

Agency: Studio Something
Head of Agency: Tracey Paxman
EP: Ian Greenhill, Jordan Laird
Producer: Andy Maas
Creative director: Emma Lally
Designer/AD: Ken Clark
Lead animator: Andrei Staruiala
Animator: Veronyka Jelinek
Rotoscope artist: Jack Allen, Harris Redpath
Researcher: Lewis Isbell

Music: Callum Rankine
Sound Mix: Edit123