Anchored by the low-key tones of usually-funny-man Steve Carell, this easy-going spot rendered in an unfussy 2D style by motion shop Royale thru Omelet, challenges Angelenos to “Save the Drop” as the California drought just keeps getting worse.

From Royale: “Every once in a while, a cause comes along that’s close to our hearts and in this case, close to our homes. The drought in California is an issue that we can’t run from, and we can’t ignore.

“So when Omelet approached us to help spread the word about their Save The Drop project, a water conservation awareness campaign in conjunction with Los Angeles Mayor Eric Garcetti, we couldn’t help but participate in such an important project.

“There aren’t a lot of rules around here, but one of them is if you can combine illustrative character design, animation, and a great cause that’s sole purpose is to help spread awareness on water conservation – you’ve gotta do it.

“Not to mention the opportunity to listen to Steve Carell’s sweet, sultry voice over and over while we were animating… that there is a thing a grown man only dreams of.

“Day dreams aside, we’re very proud to be involved in the campaign, and look forward to the good it will hopefully spread for the state we call home.”