When asked what his ultimate Stanley Cup Playoffs commercial would look like, Minnesota Wild star defenceman Matt Dumba let loose with a whirlwind fantasy-adventure that became the VO for this animated Sportsnet promo.

Bart Sciana, design director at Rogers Communications in Toronto: “Our creative team captured this interview with Matt Dumba during NHL media day and we knew right away that the best way to make it come alive was through animation.

“Based on Matt’s description we felt the whole spot required fluidity and some clever transitions to move from one scene to the other. After composing our first animatic we quickly decided it would have to be a combination of frame-by-frame animation and flat-shaded 3D.

“Once we illustrated each scene, we engaged our friends at Blirp Studio and they brought it to life.”
 

 

Client: Sportsnet

Agency: Rogers Sports & Media
VP Creative Director: Jason Harding
Design Director: Bart Sciana
Director Broadcast Creative: Hilding Gnanapragasam
Producer: Robert Lendrum
Creative Director: Julius Manalo
Illustration: Cam Miller, Fannie Lam
Art Direction: Fannie Lam
Editor: Jason Dunning

Animation: Blirp Studio

Sound Design: Bartel Audio