An assertive script from Mullen combined with clean and stylish execution from the Royale crew elevates this corporate piece for multinational financial info provider S&P Capital IQ called “The Power to Capitalize” above the fray.

According to Royale: “The script was pretty powerful, and had a serious level of immediacy that had to be tempered by the visuals. Where we arrived is a combo of metaphoric still photography and shot footage married to a clean graphic language that preaches precision.

“Everything has a deeper meaning, from the simple typographic animation, to the cute little dog picture – they are there for a reason.”

Agency: Mullen
Design/production: Royale