Transitioning from darkness to fearless over two and a half minutes, this new work for Sick Kids hospital directed by Mark Zibert with VFX and post by The Vanity is one of the most rousing and emotional spots you will witness this year.

Designed to recruit monthly donors and powered by a cover of Simple Minds’ 1985 anthem “Don’t You (Forget About Me)”, the spot was produced by Scouts Honour thru Cossette.

It was just a year ago the same all-Toronto team delivered the powerful Sick Kids “Bravery Beads” spot.
 

 
Client: Sick Kids

Agency: Cossette

Production: Scouts Honour
Director: Mark Zibert

VFX/post: The Vanity

Edit: Outsider
Editor: Michael Barker

Color: Alter Ego
Colorist: Wade Odlum