Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
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Aardman and Jungler Stage “McFarmer vs McRancher” Smackdown for McDonald’s
Paris prodco Jungler teams with director Will Studd and the stop-motion mavens at Aardman to frame up a slap-stick proxy burger battle for McDonald’s in France thru agency TBWA. [Watch]
Soft vs Strong: FutureDeluxe for Red Wing Shoes
Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]
The New Blank Invites You Into “The Imagination Lab”
In their latest in-house animated short film, director/designer Eric Edwards and Seattle prodco The New Blank drop a mischievous two-minute jab at the shortcomings of AI and the “commoditization of ideas and creativity”. [Watch]
sub.stnc® Peels Back “The Process” for Lignin Industries
The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries. [Watch]
Dog & Rabbit Debates AI vs Humans in New Mixed Media Comedy Series
London studio Dog & Rabbit (aka Andrew Kelleher and Dave Anderson) mix stop-motion, live-action, and AI with traditional and 3D animation in the first episode of their new series of comedy shorts called Baby on Board Safety Car. [Watch]
Brikk Paints a Perfect Journey for La Marzocco
The design and animation team at Brikk in Stockholm stage the leisurely and idyllic journey of an espresso machine from Italy to Norway in this thoughtfully rendered product launch film for La Marzocco. [Watch]
