Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
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Sam Gainsborough Shops Co-op and Keeps “The Receipt”
Blinkink director Sam Gainsborough reteams with animator Andy Biddle on this innovative spot for British retailer Co-op thru agency VCCP, printing 900 2D frames onto individual shop receipts and then animating them in stop-motion. [Watch]
Studio Birthplace Sees the Forest and the Trees in Canopy’s Pack4Good Spot
Continuing their quest to raise awareness of global issues, Studio Birthplace leverage their narrative and VFX talents to help environmental non-profit Canopy sound the alarm that 3.1 billion trees are cut each year for paper packaging. [Watch]
Vascolo, Fox Sports, and MLB Pay Tribute to the Negro Leagues With History-Filled Promo
ECD Martin Schurmann and the animation team at Vascolo in Buenos Aires transport viewers back to historic Rickwood Field in Birmingham, Alabama, in this promo for a special MLB game honoring the Negro Leagues and their greatest players. [Watch]
Ollie Studio and CHIUDESIGN Go Green With Xiaomi Redmi Note 13 Pro 5G (Director’s Cut)
Beijing’s Ollie Studio, whose work for BMW made the Best of Stash 2023 Brand Films list, and CD Chui Ho team up for Xiaomi to interrupt the seemingly endless torrent of CG phone films. [Watch]
An Unfiltered Look at the Collage Techniques Behind Tigrelab’s Mamos Beer Spot
Following up on their collage work for Penhaligon earlier this year, the design and animation crew at Tigrelab offer a peak into the range of motion techniques used on their recent spot for Athenian Brewery’s Mamos Unfiltered. [Watch]
VCCP’s AI Creative Agency Experiments on Itself in New Short Film “finding faith”
To celebrate their first birthday, the team at AI creative agency faith used themselves as the guinea pig to explore practical uses of Gen-AI and test the tools’ abilities “to create films within a consistent brand world.” [Watch]
